Hi, I’m Tim.

I help B2B startups launch and scale with thoughtfully designed go-to-market strategies.

I work as a fractional leader, to provide senior expertise and experienced leadership within your startup’s budget.

Let's Grow

GTM for B2B startups who need more than a plan

Reach your customers through strategic partnerships and authentic relationships - supported by creative campaigns that boost those connections and expand your audience.

What I provide:

GTM strategy, relationship infrastructure, and execution. I create your go-to-market plan, build the partnerships and networks that activate it, and do the work alongside you - content, events, outreach, communications.

How it works:

I help you identify and connect with the customers, partners, audience, and communities your business needs. We build relationships and strategic partnerships that benefit your business while providing value to others. Through trustful, intentionally cultivated relationships, we harvest the opportunities that drive your growth. Creative campaigns and experiences strengthen relationships and offer different ways to engage with your company, brand, and product.

Who it’s for:

You're building in an emerging or fast-moving space where relationships and peer influence matter. You have conviction about your direction, but need help testing it with a strategic, flexible plan that learns and iterates. You need someone to lead, and you’re not yet ready to hire a full time team member. You believe word of mouth and authentic relationships are critical for driving growth, alongside traditional marketing.

Learn more

Brands I’ve worked with

“Tim's personable and approachable nature, coupled with his consistent delivery of actionable insights, has made him an essential part of our journey.”

Alan • Founder @ FlexSpeak

A young man smiling with a short, styled haircut, wearing a light grey shirt, against a white background.

Meet Tim Falls

Hi, I’m Tim. 👋🏼 I've spent 15+ years building community programs and GTM initiatives that drive meaningful, measurable results for high-growth startups.

  • As employee #6 at SendGrid (IPO, acq $3B), I created the marketing department, built the DevRel and Startup Partners programs, led international expansion (incl. SendGrid Japan), and helped the company scale to 250+ employees during my four-year tenure.

  • I then held VP roles at Keen IO and Nexosis, where I led Community and DevRel in each company’s respective paths to exit.

  • At DigitalOcean, I led Community, DevRel, DevEdu, and Events, during the company’s pre-IPO growth stage.

  • Most recently, I led Community in a B2C communications startup called Memo, where I learned what it’s like to shut down a company.

Technologically speaking, I’m especially well-versed in email, APIs, data & analytics, machine learning, AI, cloud, SaaS, web3, and no-code.

While primarily focused on GTM objectives, I also lead community initiatives serving product, customer support/success, engineering, and other business areas.

Beyond experience as an operator, I’m a mentor, advisor, and board member to founders and organizations, from cutting-edge AI tech firms to non-profit foundations and print magazines.

I help B2B startups:

  1. Build sustainable growth through strategic partnerships, authentic relationships, and creative campaigns

  2. Develop strategies AND implement them - doing the work alongside you, not just handing you a plan

  3. Get VP-level strategic thinking at a fractional cost vs. a full-time hire

partnerships • ecosystem development • events (online + IRL) • developer relations • educational + creative content • online community management

Specialties:

Book a discovery call to explore how I could support your startup.

Let's talk

From founders finding their first customers to established teams trying something new, I help companies bring amazing things to market.

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